OVERLAND PARK, KS (BRAIN)—Bollé is once again trying its hand at cycling-specific eyewear. The brand had cycling-specific gear for a short period in the late 1990s as well.
“It fits in well with the market that the brand sells its products to,” said Jim Katz, Bollé’s public relations representative. “It’s clearly an active lifestyle brand, and in terms of participatory sports cycling is one of the most important.”
Katz said in recent years the company has introduced more activity specific eyewear for golf and watersports, and that cycling is an extension of this philosophy.
New Addition to Performance Collection Takes Top Honor in Sunglasses Category -
Overland Park, Kan. – April 2011 – Bollé is proud to announce its new Vortex model has been
chosen by Outside Magazine as Gear of the Year. On newsstands in late April, Outside Magazine’s
Spring/Summer Buyer’s Guide issue is recognized as the definitive source for what’s new and hot in
the latest crop of products for outdoor enthusiasts.
One of three new models designed specifically for cyclists and runners, Vortex is among the first of Bollé sunglasses to feature its new B-Clear lens technology. Ultra-lightweight Trivex® material provides the platform for lenses that deliver the clearest possible vision of the road, track or trail. Superior impact resistance acts like an armor shell for ultimate protection.
Bestowing five out five stars for performance, Outside magazine said, “Bollé gets sports performance right with this race-ready shield” and “These shades disappear when you put them on”
“Bolle’s core is grounded in performance. Our goal for Vortex was to use the latest and best technologies to set a new standard in eyewear for athletes,” said Dani LaGace – Global Director of Eyewear. “Being recognized by a respected source like Outside Magazine is an honor. It’s great to be recognized as best in class for performance, as that is the goal we are constantly striving to achieve.”
Priced at $169.99 to $199.99, Vortex is available in stores now. A press release with more details about Vortex and other new members of Bollé’s Performance collection is available at
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Cébé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-3426.Trivex is a registered trademark of PPG Industries Ohio, Inc.
For Immediate Release
Contact: Breakaway Communications email@example.com
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Greg Kottenstette, Dave Bender & Katie Carlson
5280 Marketing Group
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Blake Lipham Promoted to Chief Executive Officer
of Bushnell Outdoor Products
Overland Park, Kan. - Bushnell Outdoor Products, the global leader in sports optics and hunting and shooting-related accessories for over 60 years has announced the promotion of Blake Lipham to President and Chief Executive Officer, effective immediately.
“Blake has done an outstanding job in leading the company through a difficult economic environment over the last two years as President of Bushnell” said Robert L. Caulk, Chairman of the Board of Directors for Bushnell and an advisor to MidOcean Partners, the private equity firm that acquired Bushnell in 2007. “Since coming to Bushnell in 2007 and throughout his tenure as President, Blake has worked tirelessly to develop an aggressive strategic growth plan, build a world class management team, improve service, and drive company innovation. The Board of Directors is enthusiastic about the future of Bushnell and we want to congratulate Blake on his new position.”
“Bushnell Outdoor Products has an exceptional portfolio of industry-leading brands and products, a tremendous management team and a highly-skilled and dedicated global workforce,” said Blake Lipham. “I am honored by this vote of confidence from the Board of Directors and look forward to leading this organization to continued growth and success, both organically and through additional strategic acquisitions.”
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“Oh my god, it doesn’t feel real!” Battersby said. “It’s an honor to be the first woman to win slopestyle on the Dew Tour, and I think it sends a message to all the girls out there that our sport is coming up fast. To anybody out there who wants to be a part of this I just want to say, ‘Never give up on your dreams.’ I came out from Chicago and now I’m living in Utah to ski full time. I’m competing, I’m traveling, I’m living the dream. Never give up on what you want and just keep going for it no matter what. If you know what you want, get out there and get after it.”
“I’ve been here every year to support the guys and all my friends in snowboarding, and it’s nice to finally be included,” Herman says. “No more sitting on the sidelines! Breck is the absolute best place to have made this start, because they’ve always been supporting the girls.”
“There’s really good vibes here and they had a really great course, and I think it gave us a great chance to show how far the girls have come,” Warll says. “I’m looking forward to seeing what it becomes.”
ESPN / Ashley Battersby / AliSports