Blake Lipham Promoted to Chief Executive Officer 
of Bushnell Outdoor Products

Overland Park, Kan. - Bushnell Outdoor Products, the global leader in sports optics and hunting and shooting-related accessories for over 60 years has announced the promotion of Blake Lipham to President and Chief Executive Officer, effective immediately.

“Blake has done an outstanding job in leading the company through a difficult economic environment over the last two years as President of Bushnell” said Robert L. Caulk, Chairman of the Board of Directors for Bushnell and an advisor to MidOcean Partners, the private equity firm that acquired Bushnell in 2007. “Since coming to Bushnell in 2007 and throughout his tenure as President, Blake has worked tirelessly to develop an aggressive strategic growth plan, build a world class management team, improve service, and drive company innovation. The Board of Directors is enthusiastic about the future of Bushnell and we want to congratulate Blake on his new position.”

“Bushnell Outdoor Products has an exceptional portfolio of industry-leading brands and products, a tremendous management team and a highly-skilled and dedicated global workforce,” said Blake Lipham. “I am honored by this vote of confidence from the Board of Directors and look forward to leading this organization to continued growth and success, both organically and through additional strategic acquisitions.”

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