New Addition to Performance Collection Takes Top Honor in Sunglasses Category -
Overland Park, Kan. – April 2011 – Bollé is proud to announce its new Vortex model has been
chosen by Outside Magazine as Gear of the Year. On newsstands in late April, Outside Magazine’s
Spring/Summer Buyer’s Guide issue is recognized as the definitive source for what’s new and hot in
the latest crop of products for outdoor enthusiasts.
One of three new models designed specifically for cyclists and runners, Vortex is among the first of Bollé sunglasses to feature its new B-Clear lens technology. Ultra-lightweight Trivex® material provides the platform for lenses that deliver the clearest possible vision of the road, track or trail. Superior impact resistance acts like an armor shell for ultimate protection.
Bestowing five out five stars for performance, Outside magazine said, “Bollé gets sports performance right with this race-ready shield” and “These shades disappear when you put them on”
“Bolle’s core is grounded in performance. Our goal for Vortex was to use the latest and best technologies to set a new standard in eyewear for athletes,” said Dani LaGace – Global Director of Eyewear. “Being recognized by a respected source like Outside Magazine is an honor. It’s great to be recognized as best in class for performance, as that is the goal we are constantly striving to achieve.”
Priced at $169.99 to $199.99, Vortex is available in stores now. A press release with more details about Vortex and other new members of Bollé’s Performance collection is available at
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Cébé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-3426.Trivex is a registered trademark of PPG Industries Ohio, Inc.
For Immediate Release
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Greg Kottenstette, Dave Bender & Katie Carlson
5280 Marketing Group