OVERLAND PARK, KS (BRAIN)—Bollé is once again trying its hand at cycling-specific eyewear. The brand had cycling-specific gear for a short period in the late 1990s as well.
“It fits in well with the market that the brand sells its products to,” said Jim Katz, Bollé’s public relations representative. “It’s clearly an active lifestyle brand, and in terms of participatory sports cycling is one of the most important.”
Katz said in recent years the company has introduced more activity specific eyewear for golf and watersports, and that cycling is an extension of this philosophy.
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